Process

Brand Identity Design

KNOW OUR PROCESS

THE BRAND IDENTITY DESIGN PROCESS

If you need a brand identity design or just a logo, our process follows the same steps. This organized way is how we go from a blank board for a brand that fits perfectly.

1. BEGIN

Contact us

Click on “Contact” and schedule a short call with us to get to know each other! We will talk easily about your project and goals.

Proposal and contract

After we talk, we will send you a proposal for the design package that we decide on together.

• 50% payment required to move forward.
• 50% of the payment is due upon project conclusion.

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2. DISCOVERY

Interview

A conversation with you about your company’s background, goals, audience, and competitors. We will find out what makes you special and who your brand needs to attract.

Brand Personality Worksheet

After setting the groundwork, let’s focus on your company’s personality. We use this to avoid softness and extract even more of its uniqueness. Exercises may include:

• Brand Archetypes – a symbolic sketch that fits your organization.
• Intangibles – beyond your product or service, is the other magic that you offer.
• Qualities – a big list of adjectives to use of how you want to be noticed.

Samples

I will examine samples of your competitors’ brand and yours, to see where we are starting from and which improvements can be made. I will also collect inspiration images based on what you have shared. We will talk with you to get your feedback before moving on to design.

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3. CONCEPTS

It’s project time!

Let’s create initial concepts and show them in a screen-sharing meeting, explaining the logic behind each one.

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4. REFINING

After selecting the best concept, we will refine it a bit more if necessary.

A project scope includes 3 rounds of reviews, although not all of them are usually necessary. How we set a good foundation for the project, the proposed solutions usually achieve the goal.

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5. STARTING

After approval, we will create and deliver all final art files to you (and any suppliers).

Most projects include a brand style guide. In it, all the design elements of your brand identity as logo, typography, color palette, style, icons, etc. – will be captured. The result is a valuable reference for keeping your materials on brand from now on. In this way, you never have to reinvent the wheel.

If your project includes print deliveries, we can manage the printing process for you, if necessary.

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6. DEADLINE

For a typical brand identity project, the estimated time is about 6 weeks. Of this deadline, we will reserve 3 weeks for the logo design.

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our services

With creativity and quality our team is prepared to offer the best to costumers who are looking for brand creation and development of your visual identity. Let's make your company desirable when it comes to visual communication.

Involving brand creation and management, we produce graphic content, visual identity, various printed and digital materials, packaging, website and digital arts for social networks.

Check below our main services:

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